Via Verde is looking for a talented Marketing Manager B2B to join our Marketing team! 

Being part of our team means working in a Group of innovative companies with a focus on sustainability and a vision for the future. It means working in a Group that cares about people, their development and well-being, as we are proudly certified as Empresa Familiarmente Responsável. Our Culture is guided by the following values: ethics, innovation, excellence and people.

Role and Responsibilities

We are seeking a highly driven and strategic Senior Brand Manager – B2B & International to lead the development and execution of the Via Verde Group’s B2B marketing strategy. This is a critical role within the Marketing team, with both local and international scope - driving awareness, demand, and alignment across commercial and product teams.

• Develop and lead Via Verde Group’s B2B and international marketing strategy, ensuring a consistent brand presence across markets while overseeing international marketing operations to deliver expected business and performance outcomes.
• Partner with the Commercial and Product teams to design and execute go-to-market strategies for B2B and B2B2C offers.
• Lead integrated marketing campaigns that combine B2B, B2B2C, and B2C elements, adapting to local market dynamics.
• Build and maintain strong relationships with internal stakeholders and external partners.
• Define brand positioning, messaging, and value propositions tailored to corporate and international audiences.
• Monitor and report on key marketing and business KPIs, ensuring accountability, effectiveness, and continuous improvement.
• Act as a strategic advisor to the Marketing Director, contributing to the evolution of Via Verde’s international growth and brand expansion.

Experience, Skills and Qualifications

• 7+ years of experience in B2B marketing, preferably in mobility, technology, or services industries.
• Strong track record in brand building, demand generation, and go-to-market execution.
• Ability to operate effectively across B2B, B2B2C, and B2C contexts.
• Proven ability to lead projects end-to-end and manage stakeholders at all levels with experience collaborating across different cultures and markets.
• Strong analytical mindset with the ability to translate insights into actionable strategies.
• Leadership experience, including managing and developing international team members.
• Fluency in English and Portuguese.

Brisa Group is leading the way to your future, join us!