Via Verde is seeking a strategic and hands-on Analytics Team Lead to play a pivotal role in shaping the future of analytics within the organization. This role combines technical expertise, business acumen, and leadership, offering a unique opportunity to build and scale a data-driven culture that fuels innovation, operational excellence, and business growth. 

You will lead the development of core analytical assets, streamline data delivery processes, and work cross-functionally with key departments including Marketing, Product, Operations, and Finance. This is a high-impact role for an individual who thrives in collaborative environments and has a passion for translating data into strategic decisions 

Key Responsibilities:

• Lead and manage a cross-functional analytics team, fostering a high-performance, business-aligned culture 

• Collaborate with stakeholders to identify key data needs, define business KPIs, and deliver actionable insights that drive impact 

• Orchestrate the intake and prioritization of analytics initiatives across departments using structured, transparent processes 

• Design and develop scalable, value-oriented dashboards, reports, and analytical tools (primarily in Power BI and Tableau) 

• Align closely with the Brisa Group’s corporate technology units to ensure compatibility with group-wide governance, tools (e.g., Power BI Fabric, Salesforce Data Cloud), and architecture standards 

• Promote data self-service, empowering business units to independently explore and act on their data needs 

• Contribute to the long-term vision and roadmap of analytics at Via Verde, focusing on innovation and measurable business value 

Required Skills and Experience 

• 6+ years of experience in analytics, business intelligence, or data science, with at least 2 years in a leadership or team coordination role 

• Strong data visualization skills with tools like Power BI (preferred), Tableau, or similar 

• Proficiency in Power BI Desktop & Service Power Query (M language) and DAX for complex metrics and report building 

• Proficient in SQL and familiar with relational and modern data platforms 

• Experience working with stakeholders across multiple departments gathering requirements and delivering impactful insights 

• Strong understanding of business metrics and the ability to connect data to strategic outcomes 

• Familiarity with Salesforce ecosystem and Data Cloud (data ingestion, harmonization, identity resolution) 

Nice to Have 

• Knowledge of APIs and data ingestion pipelines (REST, JSON, Salesforce connectors) 

• Experience in mobility, subscription services, or consumer-facing digital businesses 

• Exposure to advanced analytics techniques and/or machine learning tools 

• Knowledge of modern data stack tools and architectures, including Microsoft Fabric 

• Understanding of data governance principles and working within federated data ecosystems