Brisa Group is looking for a Strategic Marketing Director to take the strategic lead of its brand portfolio: Brisa Autoestradas, Colibri, Controlauto and the institutional Brisa Group brand.

This is a senior leadership role with real influence on the Group's direction. You'll define how each brand contributes to Brisa's strategy, reputation and long-term value creation, and give every brand a clear, distinctive and relevant position within one coherent ecosystem. You'll be both a strategic partner to the businesses and the guardian of brand coherence across the Group, turning portfolio vision into concrete brand platforms, marketing priorities, customer propositions and action plans.

Reporting to the Group Marketing Director, you’ll lead the team and hold full ownership of the strategic marketing budget and forecasts.

Main Responsibilities:

• Define the strategic marketing vision and brand architecture for each brand, clarifying its role, positioning and value proposition within the Brisa ecosystem
• Develop and evolve brand platforms: purpose, positioning, customer promise, identity and key messaging
• Oversee Brisa Group's institutional positioning and reputation, aligning corporate narrative, business strategy and sustainability commitments
• Turn Group strategy, market trends and customer insight into clear marketing priorities and the framework for annual marketing plans
• Act as strategic partner to business leaders, finding growth opportunities and strengthening customer propositions
• Support new products, services and customer experiences, and lead Go-to-Market frameworks (segmentation, positioning, value proposition and launch)
• Own and manage the strategic marketing budget and forecasts, prioritising investment by business impact and long-term value, with disciplined and accountable spending
• Implement brand health, reputation and marketing effectiveness KPIs and dashboards to track return and guide investment decisions
• Lead customer, market and brand insight programmes, and manage agencies, partners and research providers for measurable value
• Set brand governance, guidelines and operating models that balance consistency with each business's autonomy
• Drive cross-brand collaboration and align senior leadership, business units and corporate functions around marketing's role in the business
• Develop the team and capabilities for a multi-brand, customer-centric and data-driven organisationWhat we're looking for

What we´re looking for: 

• 10+ years of senior experience in marketing, brand strategy, corporate marketing or business transformation
• Bachelor's degree in Marketing, Business Administration, Finance or a related field (a Master's is a plus)
• Proven experience managing a multi-brand portfolio, ideally in a complex service-based organisation
• Solid budget management experience: planning, forecasting, prioritising investment and measuring marketing performance and return
• Strong track record of leading high-performing teams
• Deep knowledge of brand architecture, positioning, customer experience and corporate reputation
• Experience in matrixed organisations, with the ability to influence senior stakeholders without direct authority
• Strong commercial sense, with a clear grasp of how marketing drives growth, differentiation and enterprise value
• Ability to turn strategy into concrete action with measurable business impact
• Innovation mindset and an eye for mobility, consumer and market trends
• International experience is valued

Brisa Group is leading the way to your future, join us!